{"id":8802,"date":"2017-09-29T08:39:08","date_gmt":"2017-09-29T13:39:08","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=8802"},"modified":"2017-09-29T08:39:08","modified_gmt":"2017-09-29T13:39:08","slug":"get-started-repurposing-content","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=8802","title":{"rendered":"Everything You Need to Know to Get Started Repurposing Content"},"content":{"rendered":"

I\u2019ve written about creating content a lot lately and you may be wondering why. The answer is simple \u2013 search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you\u2019re also creating an option beyond directory listings and reviews<\/a> to place in search.<\/p>\n

Once you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site traffic through social media, email marketing and more.<\/p>\n

[Tweet “Everything You Need to Know to Get Started Repurposing #Content by @BernieColeman #AdviceLocal”]<\/p>\n

Before I move on to methods for repurposing content, let\u2019s define what \u201crepurposing\u201d means:<\/p>\n

According to the\u00a0Merriam-Webster dictionary<\/a>,\u00a0repurposing means to change (something) so that it can be used for a different purpose<\/em>.<\/p>\n

A positive side effect of repurposing content is saving energy, money and efforts on the resources it takes to constantly create new content. But there is another even bigger reason you should repurpose content into many different forms\u2026<\/p>\n

Repurposing Content is Ideal to Attract Different Learners<\/h2>\n

Everyone learns and processes information differently, so presenting content in multiple formats\u00a0to attract reading\/writing, kinesthetic, visual and auditory learners will expose the business to a wider audience.<\/p>\n

Here are some examples of the different types of learners and the types of content that attracts them.<\/p>\n

Reading\/Writing Learners<\/h3>\n

Just like it sounds, they do the best when reading and writing \u2013 blogs, quizzes, guides and eBooks work really well here. It\u2019s even better if you can integrate questions into the content and have readers write their answers down.<\/p>\n

Kinesthetic Learners<\/h3>\n

They learn best by seeing and doing \u00ad\u2013 give them the steps it takes to implement what they are learning. Providing these steps in a blog post or how-to video is ideal.<\/p>\n

Visual Learners<\/h3>\n

They connect the dots by following the path \u2013 charts, infographics and slide decks that are well-organized and demonstrate the point work best here.<\/p>\n

Auditory Learners<\/h3>\n

They need to hear it, not just read or see it \u2013 podcasts and webinars are great for them. Anything that includes audio will help them understand the process, product or service.<\/p>\n

Creating Content that Can Be Repurposed<\/h2>\n

When creating a piece of content that is going to be repurposed, it\u2019s important that you do not rely on formatting to get the message across.<\/p>\n