{"id":627,"date":"2012-04-26T15:07:00","date_gmt":"2012-04-26T15:07:00","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/blog\/?p=627"},"modified":"2012-04-26T15:07:00","modified_gmt":"2012-04-26T15:07:00","slug":"google-search-engine-algorithm-update-penguin-will-target-webspam","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=627","title":{"rendered":"Google Search Engine Algorithm Update \u201cPenguin\u201d Will Target Webspam"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright wp-image-12542 \" title=\"Google webspam Algorithm\" src=\"\/images\/Google-webspam-Algorithm.png\" alt=\"Google webspam Algorithm\" width=\"255\" height=\"191\" \/>Google is updating its search algorithm again and has named it <strong>Penguin<\/strong>. The most recent update will target websites using spam practices in order to manipulate search engine rankings, reflected in <a href=\"https:\/\/sites.google.com\/view\/white-label-seo-company-review\">Web 20 Ranker reviews<\/a>. According to the search engine giant, the <strong>Google webspam update<\/strong> will launch today and affect around 3% of search results.<\/p>\n<p>The most common search spam tactics are <strong>keyword stuffing<\/strong> web content, having intentional <strong>duplicate content<\/strong> throughout a site, and using black-hat <strong>linking schemes<\/strong>. The fight against such tactics is not new as Google has fought these spamming methods for years. The update is more of a roll-out of new and improved ways of detecting such practices for those who continue to try and find ways around the best practices.<\/p>\n<p>To clarify even further, the <strong>\u201cover-optimization\u201d<\/strong> update which set the SEO companies abuzz is in fact this <strong>\u201cwebspam algorithm update.\u201d<\/strong> A quote by Matt Cutts, head of Google\u2019s Webspam team, where he described the update as targeting \u201cover-optimization\u201d was admittedly a poor description of the now live spam update. The update encourages the white-hat efforts of <a title=\"SEO | Internet Marketing | Web Design Dallas\" href=\"\/\">SEO firms<\/a> like <strong>Advice Interactive Group<\/strong> and our clients need not pay heed to any other negative buzz about over-optimization and how it might affect their sites.<\/p>\n<p>As always, we at <strong>Advice Interactive<\/strong> are committed to the best practices Google and the other search engines require and we keep up-to-date with current <strong>quality guidelines<\/strong>. If you have any questions, feel free to contact our <a title=\"Contact Advice\" href=\"\/contact-us\/\">Dallas SEO firm<\/a> at <strong>877-692-7250<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is updating its search algorithm again and has named it Penguin. The most recent update will target websites using [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-627","post","type-post","status-publish","format-standard","hentry","category-search-marketing"],"_links":{"self":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=627"}],"version-history":[{"count":0,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts\/627\/revisions"}],"wp:attachment":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}