{"id":5343,"date":"2013-05-09T09:33:36","date_gmt":"2013-05-09T09:33:36","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=5343"},"modified":"2013-05-09T09:33:36","modified_gmt":"2013-05-09T09:33:36","slug":"content-isnt-king-trust-is-king","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=5343","title":{"rendered":"Content Isn’t King. Trust Is King."},"content":{"rendered":"

As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.<\/p>\n

People buy from people that they know, like, and trust. And if you haven’t heard it yet, let me be the first to tell you that “familiarity” breeds trust.<\/p>\n

Content marketing certainly isn’t new, but it’s been getting a lot of new attention online lately (and for good reason). Small business owners across the globe are re-discovering these tried and true marketing practices, and using them to get a big leg up on the competition.<\/p>\n

One of the really big advantages small business owners have over the titans of industry is that\u00a0you can get…<\/strong><\/p>\n

Read the rest of this article on SEOmoz: Read the Full Article on SEOmoz<\/a><\/strong><\/p>\n

Technorati Code:\u00a0YNNYEPSRG8MG<\/p>\n","protected":false},"excerpt":{"rendered":"

As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-5343","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts\/5343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5343"}],"version-history":[{"count":0,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts\/5343\/revisions"}],"wp:attachment":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}