{"id":14820,"date":"2015-01-22T04:00:10","date_gmt":"2015-01-22T10:00:10","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=10177"},"modified":"2015-01-22T04:00:10","modified_gmt":"2015-01-22T10:00:10","slug":"content-services","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=14820","title":{"rendered":"Content as a Service (CaaS) in 2015"},"content":{"rendered":"

You may have heard of SaaS, software as a service. The term refers to a newer way for software vendors to offer their products to consumers. Rather than sell software that the consumer installs on his or her computer hard drive, SaaS provides software over the Internet for a subscription fee rather than a hefty, one-time price. This has two big advantages over software that is resident on an individual computer hard drive: the consumer buys only the level of service that he needs and maintenance of the software becomes the vendor\u2019s responsibility, not the customer\u2019s. It\u2019s a much more convenient way for both suppliers and consumers to operate.<\/p>\n

As a matter of fact, we have our own SaaS software for local businesses to rank higher in the local search engines. You can try it out here: Local Site Submit.<\/a><\/p>\n

That got me to thinking about ways that our agency, Advice Interactive Group, provides content as a service. Just as one person might only require a free account on, say, LinkedIn, another might be willing to pay a monthly fee for the premium level of service because it includes analytics. That\u2019s SaaS. The parallel in content marketing is that one consumer might need just a few tips on a particular topic, SEO for instance, while another might need the greater detail an e-book provides, and yet another might want to hire an expert to handle SEO altogether. It all depends on the customer\u2019s particular circumstances.<\/p>\n

We offer four main levels of content services at Advice Interactive Group:<\/h2>\n