{"id":14755,"date":"2013-11-05T07:00:19","date_gmt":"2013-11-05T13:00:19","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=8743"},"modified":"2013-11-05T07:00:19","modified_gmt":"2013-11-05T13:00:19","slug":"how-to-do-the-social-media-bump-facebooks-story-bumping","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=14755","title":{"rendered":"How to Do the Social Media #BUMP: Facebook’s Story Bumping"},"content":{"rendered":"

Have you heard about Facebook\u2019s \u201cStory Bumping\u201d feature? In early August, the company rolled out a new algorithm<\/a> geared at rewarding posts that have high interaction rates but a low number of views. You may have recently noticed that a post on your News Feed that\u2019s several hours old is still appearing above more recent content. That\u2019s Story Bumping.<\/p>\n

Facebook changed their algorithm to push stories you haven\u2019t seen above those you have\u2014provided they\u2019re getting a high number of \u201clikes\u201d or comments, thereby proving relevance. How does it work? It\u2019s eerily in touch with your browsing habits, noting how often you interact with the friend or Page in question, how many likes or shares users\u2014and your friends in particular\u2014have given the post, how much you\u2019ve interacted with similar posts, and whether you tend to hide similar content.<\/p>\n

The Bump Statistics<\/h2>\n

According to Facebook\u2019s research <\/a>prior to the introduction of this feature, people read an average of 57% of the stories in their News Feed, and didn\u2019t scroll down far enough to view the other 43%. The Story Bumping feature led to:<\/p>\n