{"id":14726,"date":"2013-06-24T08:00:07","date_gmt":"2013-06-24T08:00:07","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=5882"},"modified":"2013-06-24T08:00:07","modified_gmt":"2013-06-24T08:00:07","slug":"hiring-the-right-digital-marketing-agency-nieces-beware","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=14726","title":{"rendered":"Hiring the Right Digital Marketing Agency\u2014Nieces Beware"},"content":{"rendered":"<h2>An Uncle&#8217;s Perspective<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-12553 size-medium\" title=\"Digital Marketing Agency\" src=\"\/images\/Digital-Marketing-Agency-300x202.png\" alt=\"Digital Marketing Agency\" width=\"300\" height=\"202\" \/>My niece graduated with honors, and two degrees, from the University of Virginia last month.\u00a0 She accomplished this feat in four short years which places her in a very select group.\u00a0 Not only did she graduate on time, but started working full time at a consulting firm in Washington D. C. two weeks after graduation.\u00a0 She accepted the job offer after interning as a Blogger last summer.\u00a0 Thomas Jefferson would be as proud as Uncle Mark.<\/p>\n<p>My niece, let\u2019s call her Jessica, is smart and technical by nature.\u00a0 Here are a few examples:<\/p>\n<ul>\n<li>She was one of the first kids I know who was issued a laptop as a freshmen entering High School.<\/li>\n<li>She got an \u2018A\u2019 in all her computer classes.<\/li>\n<li>She was on Myspace before Facebook came along.<\/li>\n<li>She actually knows how to use all the functions on her smart phone.<\/li>\n<li>She is the person her Dad goes to when user error locks up his computer.<\/li>\n<\/ul>\n<p>I boast of my Niece\u2019s accomplishments so you understand her skill set, but more importantly her limitations.\u00a0 As impressive as her accomplishments are in the modern world of digital communications, I would never hire her to design, develop, and optimize my company\u2019s web site.\u00a0 And neither should you!<\/p>\n<p>It\u2019s not that she wouldn\u2019t be up for the challenge, or take what she would consider easy money.\u00a0 She simply isn\u2019t qualified by today\u2019s standards.\u00a0 Your company\u2019s website is a critical lifeline to today\u2019s consumers.\u00a0 Nowhere on her resume does it list the type of skills and experience necessary to meet the challenge of connecting to them.<\/p>\n<h2>Hire Experts<\/h2>\n<p>It is often said the two most important people in your business are your attorney and CPA.\u00a0 It\u2019s time to add a digital marketing agency to the list.\u00a0 Here is a look at the positions, type of skills, and experience you can expect to find at a full-service digital marketing firm.<\/p>\n<ul>\n<li>Web Developers<\/li>\n<li>Creative Designers<\/li>\n<li>Analytics Specialists<\/li>\n<li>Content Specialists<\/li>\n<li>Copy Writers\/Editors<\/li>\n<li>Researchers<\/li>\n<li>Local Search Specialists<\/li>\n<li>SEO Specialists and more<\/li>\n<\/ul>\n<p>Full service agencies that are commended by <a href=\"http:\/\/blackswanmedia.co\/go-highlevel-review\/\">black swan media co<\/a> like Gohighlevel should have all of these folks on staff.\u00a0 They can bring their \u2018A\u2019 game to your campaign because they draw from extensive experience and are able utilize the full scope of the agency\u2019s tools and resources.\u00a0 As a client, you benefit from their expertise and they can play an important role in making you a better educated consumer.\u00a0 Don\u2019t shy away from engaging them because they often speak a language you may not understand.<\/p>\n<h2>What to look for When Hiring a Digital Marketing Agency<\/h2>\n<p>It\u2019s important to understand the expertise needed to accomplish the task at hand.<\/p>\n<ul>\n<li>The Agency\u2019s web site &#8211; Do you like it?\u00a0 Is it creative, robust, current, fully functional?\u00a0 The same folks who designed theirs will be designing yours.<\/li>\n<li>Staff &#8211; The whole is greater than the sum of its parts.<\/li>\n<li>Client List \u2013 Their work; there\u2019s no substitute for experience.<\/li>\n<li>Awards \u2013 Why wouldn\u2019t you want to be associated with an award-winning agency?<\/li>\n<li>Strategic Planning \u2013 A critical early step in the campaign involving you and your agency\u2019s management team.<\/li>\n<li>Competition \u2013 Are they ready, willing, and able to earn your business?<\/li>\n<\/ul>\n<p>Our teams of experts are just as smart as Jessica, but more importantly, dedicated to their chosen profession.\u00a0 They continually keep abreast of all the technical changes, updates, and Pandas in the closet in order to keep our clients in front of their prospects 24\/7.<\/p>\n<h2>The Family Factor<\/h2>\n<p>Many of our small business clients come to us after giving their Jessica a shot at designing and managing their company\u2019s website.\u00a0 At this point I can quit picking on Jessica and you can substitute her for the person in your life that you handed the keys of your internet marketing to.\u00a0 Has this thought ever crossed your mind?\u00a0 \u201cWhat the heck, they live in their parent\u2019s basement and don\u2019t have any overhead\u201d.\u00a0 You always get what you pay for, and this is no exception.<\/p>\n<p>This is my Advice to you: \u00a0if you\u2019re feeling a bit guilty at this point, and if you want to give your niece, or nephew, or sister-in-law a gift, do what I did and slip a check in a card and give them a hug.\u00a0 Your business is too important to risk hiring them as your digital marketing agency. Consider your options carefully before you learn this lesson the hard way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Uncle&#8217;s Perspective My niece graduated with honors, and two degrees, from the University of Virginia last month.\u00a0 She accomplished [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14726","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts\/14726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14726"}],"version-history":[{"count":0,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=\/wp\/v2\/posts\/14726\/revisions"}],"wp:attachment":[{"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/al.rocksdmdev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}