{"id":14707,"date":"2013-04-22T07:00:17","date_gmt":"2013-04-22T07:00:17","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=5102"},"modified":"2013-04-22T07:00:17","modified_gmt":"2013-04-22T07:00:17","slug":"three-misunderstood-social-media-sites","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=14707","title":{"rendered":"Three Misunderstood Social Media Sites"},"content":{"rendered":"
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Are you trying to promote your blog content in places where it’s not appropriate to do so? This only results in bad business for your blog.<\/figcaption><\/figure>\n

Social media marketing is all about getting your content out there<\/em>\u2014into the hands (onto the screens) of your followers, your fans, and your customers. But that doesn\u2019t mean that all social media sites are created equal. It also means that you shouldn\u2019t treat your different audiences the same.<\/p>\n

At the heart of your social media strategy is likely your blog. And for good reason\u2014blogs provide fresh content for your site in a very neat package, which you can then hand deliver to your social profiles. But that doesn\u2019t mean that your blog content is appropriate for all of your social profiles.<\/p>\n

Facebook, Twitter, and Google+ are great for blog content social sharing. But I want to highlight three sites where I believe blog content isn\u2019t appropriate: LinkedIn, Reddit, and Digg. While these sites are often used for this very purpose, their real lot in life is not for the self-promotion that blogs provide.<\/p>\n

Why? Let me explain.<\/p>\n

LinkedIn<\/h2>\n

If you\u2019re a business owner and you haven\u2019t set up a page on LinkedIn, shame on you. This place is an excellent source for leads and networking\u2014if you use it correctly.<\/p>\n

You\u2019re Doing it Wrong<\/h3>\n

Your business page should be used to share information about your business<\/em><\/span>. New job openings, award announcements, profiles on your company, and general \u201cwhy should you work for us?\u201d posts are all excellent content. However, thinking that your industry blog, as amazing as it might be, is appropriate for your business page is misguided.<\/p>\n

The whole point of LinkedIn is to try and connect to people and companies for networking purposes. Generally, when someone follows your company page, they\u2019re hoping to stay abreast of company news, your new products, or your open positions.<\/p>\n

People who are interested in your blog content will easily find it by liking your Facebook page or by following you on Twitter, which are two places where your blog content will absolutely resonate.<\/p>\n

How to Do it Right<\/h3>\n

Things you should be sharing on your LinkedIn business page:<\/p>\n