{"id":1412,"date":"2015-01-16T04:00:31","date_gmt":"2015-01-16T10:00:31","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=1412"},"modified":"2015-01-16T04:00:31","modified_gmt":"2015-01-16T10:00:31","slug":"wordpress-local-seo","status":"publish","type":"post","link":"https:\/\/al.rocksdmdev.com\/?p=1412","title":{"rendered":"Using Your WordPress Website and Local SEO"},"content":{"rendered":"<p>With the growing popularity and increasing demand of SEO requirements, now, more than ever before, it\u2019s essential for large and small business owners to utilize their company\u2019s website to its fullest potential. This procedure begins with attracting local businesses and clientele to your website and company. In order to achieve that goal, you must first have an appealing and interesting company website.<\/p>\n<h3><strong>Why WordPress?<\/strong><\/h3>\n<p>WordPress\u00a0is the leading platform for large and small business owners and entrepreneurs. The site provides an extensive library of professional themes and capabilities for nearly all business fields; journalism, corporate executives, repair shops, photography, etc.<\/p>\n<p>In recent years, WordPress\/wordpress.com has emerged as the premier personal website provider and medium. Naturally, today\u2019s discussion will entail how to properly use your company\u2019s WordPress website SEO capabilities.<\/p>\n<h2><strong>Local SEO vs. Conventional SEO<\/strong><\/h2>\n<p>In all honesty, there isn\u2019t much of a difference between local SEO and traditional SEO. The primary distinction lies in the contact data and <a href=\"http:\/\/www.adviceinteractivegroup.com\/blog\/todays-search-engine-optimization-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">utilization of local keywords<\/a> that allows targeting of neighboring marketplaces. <strong>You may be asking, what are the immediate advantages of local SEO?<\/strong><\/p>\n<ul>\n<li>Potential clients relate and identify quicker with local business entities<\/li>\n<li>Localizing SEO allows you to hone in more directly to your target market<\/li>\n<li>WordPress sites have built-in plug-ins and features designed for local SEO<\/li>\n<\/ul>\n<p>Conventional SEO will only broaden things, and remove you from the local scene and your desired and necessary target market.<\/p>\n<h2><strong>WordPress Local SEO Basics<\/strong><\/h2>\n<p>As with any new goal or endeavor we partake, it\u2019s essential to get things started off on the right foot\u2014this isn\u2019t any different.\u00a0<strong>Here are some simple and immediate WordPress changes that will quickly put you on the right track:<\/strong><\/p>\n<ul>\n<li>Change the WP default URL\/permalink to something local that relates to your business<\/li>\n<li>Use the WordPress SEO by Yoast plugin<\/li>\n<li>Use the \u201crelevant and localized\u201d keywords in your content<\/li>\n<\/ul>\n<h2><strong>Staying On The Local SEO Track<\/strong><\/h2>\n<p>Staying focused is equally as important as getting off to the right start. Keyword research and usage will be a major contributor in ensuring your company\u2019s website success in local SEO. Remember to keep your keywords and URL or permalink catered to your local vicinity. For example, if you own a pizzeria in St. Louis, MO, keywords and phrases like, \u201cSt. Louis\u2019 best pizzeria\u201d or \u201cThe largest pizzas in St. Louis\u201d will work well for you.\u00a0Local SEO doesn\u2019t happen overnight. It will take time, as well as trial and error.<strong> Consider using some of these resources:<\/strong><\/p>\n<ul>\n<li><a title=\"10 Most Important Local SEO Audit Tips\" href=\"https:\/\/al.rocksdmdev.com\/blog\/10-local-seo-audit-tips\/\">Local SEO<\/a> tutorials<\/li>\n<li>Optimization with\u00a0business listings like\u00a0Google and <a title=\"Four Bing Local Business Profile Setup Tips\" href=\"https:\/\/al.rocksdmdev.com\/blog\/bing-local-business-profile-setup\/\">Bing<\/a><\/li>\n<li><a href=\"https:\/\/www.rocksdigital.com\/how-to-build-citations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Citation Building<\/a><\/li>\n<\/ul>\n<p>If your company website isn\u2019t generating the local clientele you desire, then jumpstart your local SEO with a move to WordPress today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the growing popularity and increasing demand of SEO requirements, now, more than ever before, it\u2019s essential for large and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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