Bernadette Coleman

The 2017 Internet Trends Report Infographic

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

The time has come… Yes, that time of year when once again I get to share my insights into the […]

Creating a Local Content Marketing Plan

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy […]

Creating a Local Content Marketing Plan

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion […]

Google My Business Updates Galore: What Local Business Should Know About Messaging, Posts, and More

Google Business Profile Updates Galore: What Local Business Should Know About Messaging, Posts, and More

It’s certainly been a busy summer so far for the team behind Google Business Profile (formerly Google My Business). They’ve […]

Content Marketing Plan for Attracting the Right Target Audience

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The […]

Local Content Marketing Goals

The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals

In the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic […]

Creative Blogging Ideas

Creative Blogging Ideas for Local Businesses

With a solid local content marketing plan in place, local businesses can leverage high-quality blog content to reach a wider […]

Local Content Marketing Plan

The Five-Step, Quick Start Local Content Marketing Plan

To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing […]

Multi-Location Businesses Local Visibility

Increase the Visibility of Multi-Location Businesses in Search Starting Today

Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines […]

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