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Bernadette Coleman

Using a Google Business Profile for Holiday Marketing Campaigns
  • Google Business Profile

Using the Google Business Profile for Holiday Marketing Campaigns

We’ve been looking closely at map listings recently and last week we delved into the various mapping apps available. But […]
Get Listed on the Popular Mapping Apps with Advice Local
  • Listing Management

Get Listed on the Popular Mapping Apps with Advice Local

Last week we looked at how using Google EAT (expertise, authoritativeness and trustworthiness) in combination with structured data can improve […]
Using EAT to Improve Local Visibility in Organic Search and Maps
  • Local SEO

Using EAT to Improve Local Visibility in Organic Search and Maps

Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Last week, we […]
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
  • Listing Management, Local SEO

There’s More to Visibility Than Google – You Need to Prioritize All Local Listings

Last week, we looked at Google’s integration of user-generated content into their Google Business Profile (formerly Google My Business) platform. […]
The Importance of UGC Within Google Business Profile
  • Google Business Profile

The Importance of UGC Within Google Business Profile

While you may not have considered it, Google has been shifting Google Business Profile into a platform that is starting […]
Why Is Listing Management Important for Businesses?
  • Listing Management

Why Is Listing Management Important for Businesses?

Last week we discussed Google pursuing verticalization through a growing list of Google Business Profile (GBP) attributes. Today we’re going […]
Using Google Business Profile Attributes to Create Non-Traditional Verticals
  • Google Business Profile

Using Google Business Profile Attributes to Create Non-Traditional Verticals

Last week we looked at business listings, bad data – and everything you need to do to get this process […]
Consumers’ Trust of Business Listings – And How They Are Used
  • Listing Management

Consumers’ Trust of Business Listings – And How They Are Used

We’ve talked a lot about Google Business Profile (formerly known as Google My Business) lately. Last week, we tackled Apple […]
Apple Maps Ratings – And Its Impact on Local Businesses
  • Local SEO

Apple Maps Ratings – And Its Impact on Local Businesses

Today we wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, […]
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