Bernadette Coleman

local keywords location continues to dominate

Local Keywords & Location Continues to Dominate

Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a […]

Expand Search Horizons Beyond Google for Local Visibility

Expand Search Horizons Beyond Google for Local Visibility

Last week we examined the importance of mapping apps and navigation solutions for local businesses. Today we’ll talk about creating […]

5 Mapping Apps & Navigation Solutions You Can’t Ignore

5 Mapping Apps & Navigation Solutions You Can’t Ignore

Last week we discussed the appearance of justifications in the Google Maps mobile interface. This week we’re going to discuss […]

Justifications Are Appearing in Google Maps, Images & More

Justifications Are Appearing in Google Maps, Images & More

Last week we discussed important research regarding “near me” search queries. Today we’ve got a Google update, along with some […]

Is ‘Near Me’ Search Optimization Effective in 2022

Is ‘Near Me’ Search Optimization Effective in 2022?

Last week was a chance to recap all the biggest announcements you may have missed from Google I/O 2022. This […]

Everything You May Have Missed From Google I/O 2022

Everything You May Have Missed From Google I/O 2022

Last week we talked about how citations can help businesses achieve multiple Google listings. This week we’re turning our attention […]

Dominating Google’s Search Results With Business Listings

Dominating Google’s Search Results With Business Listings

Last time we were here we focused on how to use Google EAT to influence local relevance signals. This week […]

Using Google EAT to Influence Local Relevance Signals

Using Google EAT to Influence Local Relevance Signals

Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking […]

How to Reduce the Risk of Bad Data From Google Auto-Updates

How to Reduce the Risk of Bad Data From Google Auto-Updates

Last week we looked at the key role that prominence plays in local search pack visibility. This week we’re focusing […]

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